AMERICASMART
LFI Atlanta, Georgia
America’s leading specialty tradeshow management company
Services provided Americasmart LFI AV Scope of work / Deliverables
 
   
  • Mission Statement and Vision Statement development
  • Brand positioning and strategic marketing
  • Concept ideation, design and execution
  • In-store graphics and merchandising design development
  • Sales collateral development
  • Develop the Brand Platform including identifying brand values and attributes, positioning statement and unique selling proposition.
  • Redesign brand logotype and tagline including standardizing brand signature color and typography
  • Create applications/usage manual including brand rollout and event marketing material
  • Develop new high awareness Public Relations plan and calendar that leverages the new brand positioning

Outcome: New brand positioning, identification, logo and tagline being
rolled out at the 2005 New York LFI trade show
     
adidas
Americasmart LFI
Blue C Sushi
City University
Elephant
Pharmacy
Gateway
IL Fornaio
Kohlberg Kravis
Roberts & Co.
Lucy
Musicland Group
My Mom's
Toffee Factory &
Sweets Shoppe
Oakley
Omaha Steaks
Potbelly
Washington
Mutual
Weed -
Shared Media Licensing
2025 First Avenue, Suite 1000, Seattle, WA 98121  t 206.727.2888  f 206.727.2889  e info@airvision.net