• Mission Statement and Vision Statement development
• Brand positioning and strategic marketing
• Concept ideation, design and execution
• In-store graphics and merchandising design development
• Sales collateral development

• Develop the Brand Platform including identifying brand values and attributes, positioning statement and unique selling proposition.
• Redesign brand logotype and tagline including standardizing brand signature color and typography
• Create applications/usage manual including brand rollout and event marketing material
• Develop new high awareness Public Relations plan and calendar that leverages the new brand positioning

Outcome: Gateway’s stock tripled in value as AIRVISION presented and executed the design vision and executed the rollout