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Mark
develops unique real estate locationing analytics for maximizing
brand equity, developing consumer insight, competitive
strategies, and execution which identify new opportunities
across multiple channels.
His role at AIRVISION is primarily focused in market development
and strategy, helping firms leverage consumer and market data to
support growth through the business-savvy application of
analytical techniques such as statistical and spatial analyses.
Prior to joining ARIVISION, Mark was the Sr. Market Planning
Analyst for Starbucks Coffee Company in both North American
Strategy and International Asset Development. Mark has over 8
years of experience working with retailers addressing
mission-critical issues mostly related to capital investment and
store portfolio management strategy. He has developed
sophisticated management information systems that support retail
network expansion, and capital expenditure strategies. He has
led engagements in several Asian and European countries.
While at Starbuck’s coffee, Mark’s work concentrated on
optimizing store planning and assortment of the 7,000 worldwide
store portfolio, helping field development teams with the
execution of licensed and company-owned stores. Mark provided
analysis and recommendations to the Store Development Business
Unit which identified $100m incremental profit opportunity from
improved development site selection decisions, resulting in a
20% improvement in ROI analysis. Mark developed data frameworks
and needs analysis for network planning, market holding capacity
analysis, “hot-spot” analysis, store assortment planning and
category sales forecasting resulting in a development strategy
shift to less risky markets and better retail investment
decisions.
Mark served as an Implementation Manager of Geographic Business
Information Solutions where he directed the firm’s consulting
activities in the Restaurant Industry. He currently advises for
Starbucks Information Warehouse and Business Intelligence
Strategy as well.
Mark holds a BS from the University of Central Arkansas in
Geography and Business. He is also a technical expert in the
field of Geographic Information Systems (GIS).
Mr. Austin has lectured at:
Claritas Precision Marketing Conference
Scarborough User Conference |
