FOR IMMEDIATE RELEASE
City University Selects
AIRVISION to Provide Comprehensive
Market and Strategic Growth Analysis
Research Will Guide City University’s Progressive Expansion Plans
SEATTLE, WA – December 7, 2004 – AIRVISION, a leading provider of direct-to-consumer brand positioning and strategic business growth planning, today announced that City University, the largest private university in the Northwest, has selected the AIRVISION team to create and execute a strategic development plan for the University’s retail and online businesses.
City University awarded AIRVISION with a contract to conduct an in-depth evaluation of their online and facility-based student profiles and real estate portfolio to identify opportunities for future growth.
“We selected AIRVISION to help us guide the strategic growth of City University because of their reputation for insightful market research and demonstrated real estate planning expertise. The AIRVISION team’s progressive, forward-looking approach is an excellent complement to City University’s overall philosophy,” said W. Michael Easton, Ed. D., President. “Their strategic market analysis and recommendations will enable us to objectively examine our current student demographics and focus our expansion in areas of greatest geographic potential and need.”
City University has nearly 20 sites throughout Washington, Hawaii, Canada, Europe and Asia where the University offers career-focused instruction to thousands of working adults worldwide. The first phase of the City University expansion plan will be focused on potential additional sites in the Greater Seattle area and expanding the University’s online presence.
“We’re
extremely pleased to be working with City University because of their
innovative approach to education and commitment to a strategic growth
plan based on sound market research,” said Arthur Rubinfeld, President
and Founder of AIRVISION. “For 30 years City University has set the
standard for delivering career-focused education to working
professionals in the Northwest and throughout the world. Hopefully, our
work together will allow more students in new markets to enjoy the
benefits of a City University education.”
Dedicated to a progressive learning environment, City University blends
the latest in technology with the most forward-thinking business,
educational and leadership ideals. The result is a learning environment
that enables individuals to interact and learn from a peer group of
accomplished professionals in an environment of educational
accessibility and high standards.
About AIRVISION
Founded by Arthur Rubinfeld in 2002, Seattle-based AIRVISION is known
for providing visionary work in integrated brand positioning, marketing
and retail design. AIRVISION specializes in the development and
execution of growth strategies and operational plans for
consumer-oriented companies worldwide. AIRVISION clients include some of
the most recognized brands in the world including: adidas, AmericasMart,
City University, Gateway, Media Play, Potbelly Sandwich Works, Oakley,
Omaha Steaks, Sam Goody, Shared Media Licensing, SunCoast Entertainment
and Washington Mutual. For more information about AIRVISION, please
visit www.airvision.net.
Arthur Rubinfeld has also written a soon-to-be-released book, “Built for Growth: Expanding Your Business Around the Corner or Across the Globe.” For more information about his book, please visit www.builtforgrowth.com or www.amazon.com to pre-order a copy.
For additional information for this article, please contact:
Media Inquiries:
Megan McKenzie
McKenzie Worldwide
meganm@mckenzieworldwide.com
503.625.3680
2025 First Avenue, Suite 1000, Seattle, WA 98121 t 206.727.2888 f 206.727.2889 e info@airvision.net