FOR IMMEDIATE RELEASE
AIRVISON and Siterra
Team Up to Provide Retail Growth Strategies
and Real Estate Asset Management Solutions
Companies will jointly market and sell retail solutions and
services
NOVATO, Calif. and SEATTLE - March 10, 2005 – AIRVISION, a
full-service, turn-key retail and store development consulting company,
and Siterra Corporation, the leading provider of software solutions for
geographically dispersed real estate assets, today jointly announced a
strategic partnership designed to streamline the process of retail
storefront expansion. Under the terms of the agreement, the companies
will jointly market and sell a comprehensive store development solution
to existing and potential customers. Specifically, the companies will
target businesses that are or have the potential of becoming cultural
icons among consumers purchasing the latest must-have items such as cell
phones, consumer electronics, computers, athletic gear, and food and
beverages.
“Siterra is helping companies achieve new levels of efficiency and
return on investment through superior real estate management practices,”
said Arthur Rubinfeld, founder and CEO of AIRVISION. “Retailers are
constantly looking for ways to decrease unnecessary costs and increase
profit margins. Siterra has seamlessly integrated a centralized store
database with project, document and property management solutions, and
powerful reporting capabilities, to deliver a Store Management System
that can have a dramatic effect on the bottom line.”
AIRVISION ideates, creates and executes growth strategies for companies
planning for multiple retail site development. AIRVISION provides
retailers and food service organizations with growth, branding and
business operations strategies, consumer segmentation/profiling modeling
and research, on-trend retail design and full service store development
planning and retail site acquisition support.
Siterra delivers a Web-based project, document and property management
solution designed for the development and ongoing management of
geographically dispersed assets. These assets range from cell towers and
retail outlets to oil rigs and outdoor advertising displays. Siterra
delivers a site-centric system with successful implementations
comprising tens of thousands of real estate assets around the globe.
“AIRVISON creates innovative branding concepts and execution strategies
that effectively build mind share and market share among retail
consumers,” said Paul Remer, president and CEO of Siterra Corp. “Working
together, Siterra and AIRVISION will be able to offer a lifecycle
approach to retail chains and franchises that includes the early stages
of branding and site selection as well as ongoing property management so
profits are not unnecessarily lost during critical execution stages.”
The companies will seek out joint opportunities with existing and
potential customers in their respective markets. AIRVISION intends to
use Siterra Project Management Module for real estate acquisition and
new store rollouts, and Siterra Store Profiler Module as the overall
store database. Both products are coupled with Siterra Business
Intelligence for robust data and report generation. On a more strategic
level, the companies will work hand-in-hand to create compelling
storefront strategies that deliver higher return on investment
throughout the entire lifecycle. AIRVISION will provide the brand and
retail design and Siterra will provide a solid technology solution for
the execution phases of site selection, new store build-outs, and
ongoing property management.
About Siterra
Siterra Corporation is the leading provider of Web-based software
solutions for geographically dispersed assets. Founded in 2001 and
headquartered in Novato, California, Siterra uniquely enables large
organizations with vast points of presence to accelerate the build out
of new sites, streamline site operations, and significantly increase the
ROI of real estate assets. Telecommunications carriers, banks, large
retailers, and oil and gas companies can use Siterra solutions to manage
tens of thousands of real estate assets worldwide. For more information,
please visit http://www.siterra.com.
About AIRVISON
Founded in 2002 by Arthur Rubinfeld, former Starbucks EVP of Real Estate
and Store Design, Seattle-based AIRVISION is known for providing
visionary work in integrated brand positioning, marketing and retail
design. AIRVISION specializes in branding, strategy, retail design,
geoanalytics and store development. The AIRVISION approach is
demonstrated in the recently released book, “Built for Growth: Expanding
Your Business Around the Corner or Across the Globe.” See
www.builtforgrowth.com
AIRVISION clients include some of the most recognized brands in the
world including: adidas, AmericasMart, City University, Gateway, Media
Play, Potbelly Sandwich Works, Oakley, Omaha Steaks, Sam Goody, Shared
Media Licensing, SunCoast Entertainment and Washington Mutual. For more
information about AIRVISION, please visit www.airvision.net. Media Inquiries:
For additional information for this article, please contact:
Megan McKenzie
McKenzie Worldwide
meganm@mckenzieworldwide.com
503.625.3680