Omaha Steaks
Omaha, Nebraska
$300 million, privately held and Americas largest direct shipper of meat,
AV Scope of work / Deliverables Services provided Omaha Steaks
   
  • Develop strategy and provide hands on execution to lead Omaha Steaks in an aggressive retail growth initiative
  • Develop short and mid-range growth plans including store development goals
  • Craft a new more profitable unit economic model and P & L
  • Develop improved Brand presentation, customer service, and operating model strategies
  • Enhance the relevance of the 87 year old enduring brand
  • Improve in-store customer experience with new messaging, graphics and design
  • Develop retail store business and economic model
  • Developed store long term (3yr) operating plan including operating metrics and capex requirements
  • Retail concept ideation, design and execution
  • In store graphics and merchandising development and execution
  • Quantitative Consumer insights & research
  • Brand positioning and strategic marketing
  • Real Estate store development plan
  • Real Estate relocation strategy
  • Real Estate site selection
  • Real Estate analytics
    • GEO-demographic analysis
    • Hot spot mapping for targeting site locationing
  • Lease review and negotiation

Outcome: Omaha steaks has launched an aggressive store division growth plan driven by AIRVISION operations, marketing and Real Estate direction and strategy , including the outsourced management by AIRVISION

 

     
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318 South B Street, Suite 10, San Mateo, CA 94401  t 206.727.2888  f 206.727.2889  e info@airvision.net