• Develop strategy and provide hands on execution to lead Omaha Steaks in an aggressive retail growth initiative
• Develop short and mid-range growth plans including store development goals
• Craft a new more profitable unit economic model and P & L
• Develop improved Brand presentation, customer service, and operating model strategies
• Enhance the relevance of the 87 year old enduring brand
• Improve in-store customer experience with new messaging, graphics and design

• Develop retail store business and economic model
• Developed store long term (3yr) operating plan including operating metrics and capex requirements
• Retail concept ideation, design and execution
• In store graphics and merchandising development and execution
• Quantitative Consumer insights & research
• Brand positioning and strategic marketing
• Real Estate store development plan
• Real Estate relocation strategy
• Real Estate site selection
• Real Estate analytics
  • GEO-demographic analysis
  • Hot spot mapping for targeting site locationing
• Lease review and negotiation

Outcome: Omaha steaks has launched an aggressive store division growth plan driven by AIRVISION operations, marketing and Real Estate direction and strategy , including the outsourced management by AIRVISION