AV Scope of work / Deliverables

Services provided Potbelly

• Provide strategic planning and Assist with store development process and work closely with management to meet the company’s growth goals
• Develop short and mid-range growth plans
• Assist in recruiting and building the in-house store development department

• Real Estate store development plan
• Real Estate expansion strategies
• Real Estate site selection
• Real Estate analytics
  • GEO-demographic analysis
  • Hot spot mapping for targeted locationing
• Store development process and procedures
• Lease review & negotiation
• Retail concept ideation and design
• Outsourced Real Estate management

Outcome: Company is growing it’s retail units at over 100% annually