• Developed nineteen new retail strategic growth concepts that supported the company’s offerings and reinforce its brand positioning
• Positioning and testing ideated concepts for consumer acceptance

• New concept ideation and strategic planning
• Analysis of current marketplace offerings in the category
• Retail concept ideation, design and execution
• Quantitative consumer insights & research
• Brand positioning and strategic marketing

Outcome: WAMU is named “innovative retailer of 2003”! Airvision ideated and developed nineteen new concept ideas, currently performing consumer research.