AIRVISION specializes in direct to consumer brand positioning and the development of growth strategies and operational plans for consumer oriented companies worldwide. Our firm ideates, creates and executes growth strategies for multiple retail channel development. This includes retail stores, web and catalogue in industries ranging from all categories of retail, restaurant /food service, financial services, and manufacturing.

In just three years AIRVISION has advised and consulted for some of the most recognized consumer brands, including Starbucks Coffee, adidas, Oakley, Gateway, Washington Mutual, AmericasMart, Omaha Steaks and Musicland

AIRVISION helps grow enduring brands to reach their maximum potential by identifying profitable growth opportunities and also providing both the advice and execution support to meet a client’s goals.

AIRVISION works closely with all departments in an organization to provide

– Development of their key value proposition through economic modeling, P & L analysis
   and consumer behavior research

– Strategic brand ideation and positioning

– On-trend retail design

– Brand and retail site reconstruction and rejuvenation

– Merchandising strategies

– A proven approach to rolling-out brands and concepts

– Targeted, leading-edge real estate site selection

– Unmatched major market knowledge of North America retail real estate

– Cutting-edge GEO-demographic, market analysis, and hot-spot target market mapping

– Outsourced Real Estate & operational management capabilities

– Organization development to support growth plans

Our retail strategists, site selection experts, operators, merchandisers and designers closely collaborate to provide each of our clients with the perfect blend of retail expertise to implement these strategies

Known for leading-edge, visionary work in integrated brand positioning, marketing, and retail design, AIRVISION was founded by Arthur Rubinfeld in 2002 to specialize in brand positioning and the development of growth strategies and operational plans for consumer oriented companies worldwide. Arthur served as the Executive Vice President at Starbucks Coffee Company responsible for the planning and execution of Starbucks retail brand design, positioning, real estate, and store growth strategies. His oversight in building Starbuck’s Coffee into one of the world’s most recognizable brands and spearheading Starbucks expansion globally helped establish Starbucks as the “Gold-Standard” of retail branding, concept growth, and quality customer service. AIRVISION’s primary focus is on positioning, developing and building brand equity for profitable growth and market expansion