Arthur Rubinfeld
 Founder


Known for leading-edge, visionary work in integrated brand positioning, marketing, and design in retail, Arthur combined his understanding of retailing with experience in urban design and architecture successfully at Starbucks. In 1992, Arthur joined Starbucks Coffee Company serving as the Executive Vice President responsible for the planning and execution of Starbucks retail brand design, positioning, real estate, and store growth strategies. His oversight in building Starbuck’s Coffee into one of the world’s most recognizable brands and spearheading Starbucks expansion globally helped establish Starbucks as the “Gold-Standard” of retail branding, concept growth, and quality customer service.

During his ten years with Starbucks, Arthur built a successful, multi-faceted store development and design organization with the talent, in-house processes, and systems necessary to execute rapid expansion. Under Arthur’s leadership Starbucks grew from 100 stores to over 3,800 stores worldwide. Today, Starbucks store development capabilities are revered - the standard by which the industry measures brand presentation, real estate site selection, store design, construction management, and asset management.

Arthur participated in creating the Starbucks approach to ensuring the highest quality service levels for customers and was closely involved with the company’s strategic planning. In addition, with responsibility for overall strategic development, Arthur identified acquisition candidates and strategic partnerships to extend the brand and fuel further growth. Such ventures include the well-known joint venture with Earvin “Magic” Johnson, through Johnson Development Inc., to open stores in underserved communities. Co-tenancy/co-branded concepts were also developed with Wells Fargo Bank, Sony, Warner Bros., Mirage Resorts, Crate & Barrel, and Barnes and Noble Bookstores.

Upon earning his Master’s degree in Architecture and Urban Design from the University of Colorado, Arthur practiced architecture in New York and California. During this period, Arthur was responsible for the construction of The Palace Hotel. This 55-story hotel tower on Madison Avenue is recognized for its incorporation of Villard Houses (on the National Historic Register) which were redesigned to be part of the hotel’s grand entry, restaurants and meeting room complex.

Mr. Rubinfeld has lectured at:
General Electric
Urban Land Institute (ULI)
Stafford Foundation
International Council of Shopping Centers Forums
Retail 2002 and Retail 2004 Conferences
University of Washington

 

 

 

Seattle, WA  •  (206) 979-5648  •   info@airvision.com